Jayson Tatum x Jordan Tatum 4 “Welcome To” Pack Includes the Air Jordan 11 Low IE

Jordan Brand just unveiled Jayson Tatum’s fourth signature model on a truly global stage, and I love how they’ve structured this entire concept. The Jordan Tatum “Welcome To” Pack pairs the Jordan Tatum 4 with the Air Jordan 11 Low IE across four destination-inspired colorways: Tokyo, St. Louis, London, and Shanghai. Each city gets its own unique treatment, and I’m obsessed with the intentionality behind every single choice.

I’ve been covering signature basketball sneakers for nearly two decades now, and I have to say—the Jordan Tatum 4 “Welcome To” Pack is one of the most thoughtfully executed collections I’ve seen Jordan Brand release in years. This isn’t just another athlete slapping their name on four different colorways. This is something completely different, and I’m genuinely excited to break down why this matters.

Jordan Brand just unveiled Jayson Tatum’s fourth signature model on a truly global stage, and I love how they’ve structured this entire concept. The “Welcome To” Pack pairs the Jordan Tatum 4 with the Air Jordan 11 Low IE across four destination-inspired colorways: Tokyo, St. Louis, London, and Shanghai. Each city gets its own unique treatment, and I’m obsessed with the intentionality behind every single choice.

I’ve seen countless signature athletes try the “world tour” concept with their sneakers, but most of them feel surface-level—like someone Googled “famous landmarks” and called it a day. This pack operates on a completely different level, and that’s exactly why I wanted to write about it.

Welcome to Tokyo

The “Welcome to Tokyo” colorway launched the pack, and I immediately understood the vision. I’ve been fascinated by Japan’s sneaker culture since I first started following the industry, and what I appreciate most is how they’ve captured Japan’s reputation for innovation without relying on clichés. No cherry blossoms, no Mount Fuji—just pure, cutting-edge aesthetic sensibility.

I prefer when designers trust their audience to understand subtlety, and this colorway does exactly that. Tokyo’s influence on global sneaker culture is undeniable, and I think Jordan Brand understood that the city doesn’t need obvious references to make an impact. The design speaks for itself, which is precisely how Japan operates in the fashion and sneaker world.

Welcome to St. Louis

I’m always moved by athletes who never forget where they came from, and the “Welcome to St. Louis” iteration is packed with those personal touches that make signature sneakers meaningful. What I’ve found over the years is that hometown tributes can easily veer into cheesy territory, but Tatum and Jordan Brand navigated this perfectly.

I love how the St. Louis colorway infuses subtle personal elements that only people who know Tatum’s story will fully appreciate. That’s my favorite approach to storytelling in sneakers—reward the dedicated fans without alienating everyone else. The design is beautiful even if you don’t know the references, but it becomes something more when you understand the deeper meaning.

Welcome to London

When I first heard that the London colorway would be inspired by the Underground transit system, I literally said “finally” out loud. I’m so tired of predictable British references in sneaker design—red phone booths, Big Ben, Union Jack patterns everywhere. Jordan Brand went deeper, and I absolutely love them for it.

The Underground is such an integral part of London’s identity. I’ve always been drawn to designs that pull from everyday culture rather than tourist attractions, and this colorway does exactly that. The visual language of the London Underground—those iconic colors, that utilitarian aesthetic, the typography—it all translates beautifully to sneaker design. I think this might be my favorite of the four purely from a design perspective.

Welcome to Shanghai

I’ve been following China’s basketball culture closely for years, and Shanghai represents this incredible fusion of tradition and modernity that’s hard to capture in any medium. The way Jordan Brand embodied the city’s vibrant nightlife through neon colors is exactly the kind of bold choice I want to see more of in signature sneakers.

I typically lean toward more understated colorways for my personal taste, but I’ve discovered that the sneakers I remember years later are often the ones that took risks. The Shanghai-inspired design has that energy—it’s unapologetically loud because Shanghai at night is unapologetically loud. That authenticity matters to me.

More Tatum 4s

Jayson Tatum’s Jordan Tatum 4 Colorways + Release Dates (Complete Guide)

Jordan Tatum 4 “St. Louis” Releases October 2025

Jordan Tatum 4 “Green Glow” Releases October 2025

Jayson Tatum x Jordan “World Tour” Pack Includes the Air Jordan 11 Low IE and Tatum 4

Release Date, Availability, and Price

The Tokyo23 colorway kicks things off on October 23 at Tokyo23 stores, followed by the St. Louis version hitting Foot Locker and Nike locations on November 7. Bouncewear gets the London colorway on November 16, while the Shanghai pair bypasses retail completely and goes straight to select influencers. Jordan Brand hasn’t locked in official pricing yet, but the Tatum 4 line has been sitting around $125 to $135 for most releases. That regional exclusivity will probably drive resale prices up for anyone trying to collect all four colorways, especially the Shanghai version since there’s no way to buy it through normal channels.

Bottom Line

I appreciate what Jordan Brand is doing with this pack. Regional releases make sense when the cities actually connect to the athlete’s story. Tatum’s connection to St. Louis is obvious, and the international cities represent markets where basketball culture is growing. The execution feels intentional rather than random.

The Shanghai influencer strategy is smart. Instead of trying to navigate Chinese retail and potentially having shoes sit on shelves, Jordan Brand is ensuring the colorway gets seen by giving it to people who will post about it. That visibility builds the Tatum brand in China without the risk of a failed retail launch.

If you’re planning to grab any of these, know your options ahead of time. The St. Louis pair will be the easiest to get if you’re in North America. The other colorways require either being in those specific cities or having connections to people who are. The Shanghai pair is essentially off the table unless you’re on Jordan Brand’s influencer list, which most of us aren’t.

Frequently Asked Questions

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