ComplexCon Recap: Air Jordan XI ‘Mojave’
Jordan Brand and FEATURE brought the Air Jordan XI ‘Mojave’ to life at ComplexCon through an immersive, desert-inspired activation that paid tribute to Las Vegas’ surrounding landscapes. The installation featured a NASCAR race car wrapped in the Jordan XI ‘Mojave’ livery, paired with a custom semi-truck designed to mirror the shoe’s color story—complete with desert tones, purple sand, and our campaign visuals. Working in close collaboration with Jordan Brand, FEATURE led the creative direction, visuals, and on-site experience that captured the essence of the Mojave. Inside the space, Raiders defensive end Maxx Crosby made a special appearance to unveil the shoe and connect with attendees. Guests also explored hands-on customization stations where they created their own t-shirts and tote bags using exclusive patches and artwork designed by FEATURE’s creative team. The activation quickly became one of the standout moments of ComplexCon 2025—an experience that blended sport, design, and community under one roof, showcasing the spirit of collaboration that defines both FEATURE and Jordan Brand. Thank you to everyone who stopped by and helped make this moment one to remember. Check out photos from the weekend below!
Jordan Brand and FEATURE brought the Air Jordan XI ‘Mojave’ to life at ComplexCon through an immersive, desert-inspired activation that paid tribute to Las Vegas’ surrounding landscapes. The installation featured a NASCAR race car wrapped in the Jordan XI ‘Mojave’ livery, paired with a custom semi-truck designed to mirror the shoe’s color story—complete with desert tones, purple sand, and our campaign visuals.
Working in close collaboration with Jordan Brand, FEATURE led the creative direction, visuals, and on-site experience that captured the essence of the Mojave. Inside the space, Raiders defensive end Maxx Crosby made a special appearance to unveil the shoe and connect with attendees. Guests also explored hands-on customization stations where they created their own t-shirts and tote bags using exclusive patches and artwork designed by FEATURE’s creative team.
The activation quickly became one of the standout moments of ComplexCon 2025—an experience that blended sport, design, and community under one roof, showcasing the spirit of collaboration that defines both FEATURE and Jordan Brand.
Thank you to everyone who stopped by and helped make this moment one to remember. Check out photos from the weekend below!
