Japan-Exclusive New Balance 991v2 “Pink” Releases August 2024

New Balance continues to honor its legacy in sneaker culture by introducing five regionally exclusive colorways of the Made in UK 991v2. This special collection celebrates the global sneaker community, showcasing vibrant pigskin suede colors and unique waffle hole mesh, reflecting the rich history of the 991 line since its debut in 2001.

The “Pink” colorway, a standout in this collection, will be exclusively available in Japan through atmos Tokyo. This release is part of a broader effort to celebrate the global New Balance community, with each colorway representing a different region: North America, Japan, Asia Pacific, Europe, and China.

The Made in UK 991v2: A Tribute to Quality and Heritage

The 991v1 first appeared in 2001 and quickly became synonymous with high quality and exceptional design. The new 991v2 continues this tradition, incorporating modern running technology while maintaining the classic aesthetics that fans love. Each shoe in this collection is a testament to New Balance’s commitment to craftsmanship, made in the UK at the Flimby factory on the Cumbrian coast.

Regionally Exclusive Colorways
Each region will receive a unique colorway:

Asia Pacific: A vibrant “Yellow”
China: A bold “Red”
North America: A classic “Blue”
Europe: A fresh “Green”
Japan: The eye-catching “Pink” shown here

Release Details

The New Balance Made in UK 991v2 “Pink” will be available exclusively at atmos Tokyo on August 10, 2024. Priced at around $240 USD, these sneakers are available in men’s sizing and are expected to be highly sought after by collectors and fans alike.

A Celebration of Global Community

This collection not only celebrates the enduring legacy of the Made in UK model but also highlights New Balance’s journey from its origins to becoming a global phenomenon. Each regionally exclusive colorway symbolizes the diverse and vibrant sneaker culture that New Balance has fostered over the years.

Don’t miss the chance to own a piece of this limited-edition collection. Head to atmos Tokyo on August 10th to secure your pair of the New Balance Made in UK 991v2 “Pink” and join in celebrating the global sneaker community.

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