The No/Faith Studios x PUMA BEISSER Campaign Captures Its Gritty Spirit

SummaryNo/Faith Studios x PUMA unveil the BEISSER campaign, shot by William Arcand with moody industrial aestheticsThe sneaker features serrated outsole lugs, layered suede uppers, and patchwork-inspired texturesOfficial release set for April 3 via No/Faith StudiosThe No/Faith Studios x PUMA BEISSER campaign, shot by William Arcand, presents a moody, industrial aesthetic that mirrors the sneaker’s aggressive design language. The imagery emphasizes a sense of raw, urban-ness in gritty textures and earthy palettes that accentuate the BEISSER’s serrated outsole and aerodynamic profile.Captured through Arcand’s moody and raw perspective, the campaign’s palette is dominated by deep industrial tones, most notably a muddy and slightly rusty brown. The PUMA BEISSER features distinctive, tooth-like sole lugs designed to grip the ground with intent, a design trait it shares with the iconic Mostro. The collaborative model is crafted with layered suede uppers, emphasizing a street-sport edge that refuses to compromise on its unapologetic "bite".The No/Faith Studios x PUMA BEISSER sneaker will be officially released on April 3 through No/Faith Studios.Click here to view full gallery at Hypebeast

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The No/Faith Studios x PUMA BEISSER Campaign Captures Its Gritty Spirit

Summary

  • No/Faith Studios x PUMA unveil the BEISSER campaign, shot by William Arcand with moody industrial aesthetics
  • The sneaker features serrated outsole lugs, layered suede uppers, and patchwork-inspired textures
  • Official release set for April 3 via No/Faith Studios

The No/Faith Studios x PUMA BEISSER campaign, shot by William Arcand, presents a moody, industrial aesthetic that mirrors the sneaker’s aggressive design language. The imagery emphasizes a sense of raw, urban-ness in gritty textures and earthy palettes that accentuate the BEISSER’s serrated outsole and aerodynamic profile.

Captured through Arcand’s moody and raw perspective, the campaign’s palette is dominated by deep industrial tones, most notably a muddy and slightly rusty brown. The PUMA BEISSER features distinctive, tooth-like sole lugs designed to grip the ground with intent, a design trait it shares with the iconic Mostro. The collaborative model is crafted with layered suede uppers, emphasizing a street-sport edge that refuses to compromise on its unapologetic "bite".

The No/Faith Studios x PUMA BEISSER sneaker will be officially released on April 3 through No/Faith Studios.

Click here to view full gallery at Hypebeast