The History of the Air Jordan 4
Few sneakers have the history—or the staying power—of the Air Jordan 4. First released in 1989, the silhouette took Michael Jordan’s growing legacy and gave it a bold new edge. Designed by Tinker Hatfield, the AJ4 balanced performance innovation with everyday wearability, which is exactly why it’s still one of the most iconic Air Jordans today. A New Kind of Design When the Jordan 4 release hit shelves, it introduced details that were ahead of their time. Mesh netting kept the shoe lightweight and breathable, while molded eyelets and signature “wings” allowed for custom lacing setups. Add in a visible Air unit and a sturdy heel tab, and you had a sneaker built for the court, but stylish enough to turn heads anywhere. Every sneaker has a defining moment, and for the Air Jordan 4, it came during the 1989 NBA Playoffs. Michael Jordan, rocking the Black/Cement 4s, hit his famous game-winning jumper over Craig Ehlo, forever remembered as “The Shot.” That single play didn’t just make highlight reels—it locked the AJ4 into basketball history. The Jump to Pop Culture The AJ4 wasn’t just a basketball shoe; it was a cultural statement. Spike Lee featured the sneaker in his classic film Do the Right Thing, adding to its mythos beyond the hardwood. By the early ’90s, the Jordan 4 was everywhere—on screens, in music, and on the feet of fans who didn’t even watch the game. That crossover appeal is part of why the silhouette remains a favorite decades later. When the Air Jordan 4 was re-released in 1999, it sparked a wave of nostalgia that’s never really cooled down. Since then, the sneaker has appeared in countless colorways and collabs. Some of the fan-favorite Jordan 4 colorways—like the “Fire Red,” “Military Blue,” and “Bred”—are still as sought-after today as they were at launch. Why the Jordan 4 Still Matters More than 30 years later, the Air Jordan 4 remains a staple. Its mix of innovative design, connection to Michael Jordan’s legacy, and influence in music and film make it a sneaker that transcends trends. Whether you’re hunting for original colorways or chasing down the latest collaboration, the AJ4 proves time and again why it’s one of the most important sneakers ever made.
Few sneakers have the history—or the staying power—of the Air Jordan 4. First released in 1989, the silhouette took Michael Jordan’s growing legacy and gave it a bold new edge. Designed by Tinker Hatfield, the AJ4 balanced performance innovation with everyday wearability, which is exactly why it’s still one of the most iconic Air Jordans today.
A New Kind of Design
When the Jordan 4 release hit shelves, it introduced details that were ahead of their time. Mesh netting kept the shoe lightweight and breathable, while molded eyelets and signature “wings” allowed for custom lacing setups. Add in a visible Air unit and a sturdy heel tab, and you had a sneaker built for the court, but stylish enough to turn heads anywhere.
Every sneaker has a defining moment, and for the Air Jordan 4, it came during the 1989 NBA Playoffs. Michael Jordan, rocking the Black/Cement 4s, hit his famous game-winning jumper over Craig Ehlo, forever remembered as “The Shot.” That single play didn’t just make highlight reels—it locked the AJ4 into basketball history.
The Jump to Pop Culture
The AJ4 wasn’t just a basketball shoe; it was a cultural statement. Spike Lee featured the sneaker in his classic film Do the Right Thing, adding to its mythos beyond the hardwood. By the early ’90s, the Jordan 4 was everywhere—on screens, in music, and on the feet of fans who didn’t even watch the game. That crossover appeal is part of why the silhouette remains a favorite decades later.
When the Air Jordan 4 was re-released in 1999, it sparked a wave of nostalgia that’s never really cooled down. Since then, the sneaker has appeared in countless colorways and collabs. Some of the fan-favorite Jordan 4 colorways—like the “Fire Red,” “Military Blue,” and “Bred”—are still as sought-after today as they were at launch.
Why the Jordan 4 Still Matters
More than 30 years later, the Air Jordan 4 remains a staple. Its mix of innovative design, connection to Michael Jordan’s legacy, and influence in music and film make it a sneaker that transcends trends. Whether you’re hunting for original colorways or chasing down the latest collaboration, the AJ4 proves time and again why it’s one of the most important sneakers ever made.
