Jordan Brand Recognizes 40th Anniversary Of Michael Jordan’s Banned Sneakers

Through an Instagram post, Jordan Brand recognizes the 40th anniversary of the foundational moment of the Air Jordan legacy. On October 18th, 1984, Michael Jordan... © Sneaker News, 2024. | Permalink | No comment | Add to del.icio.us The post Jordan Brand Recognizes 40th Anniversary Of Michael Jordan's Banned Sneakers appeared first on Sneaker News. The post Jordan Brand Recognizes 40th Anniversary Of Michael Jordan’s Banned Sneakers appeared first on Sneaker News.

Through an Instagram post, Jordan Brand recognizes the 40th anniversary of the foundational moment of the Air Jordan legacy. On October 18th, 1984, Michael Jordan wore black/red Nike sneakers in the NBA game, which later prompted the NBA to send a letter to Rob Strasser, then the VP of Nike, Inc., informing to company of its wrongdoing.

Although it wasn’t the Air Jordan 1 that Michael Jordan wore on that fateful night, the “Banned” storyline became tied to the sneaker through a special edition Air Jordan 1 “Banned” release in 2011 and through much heavier marketing efforts in 2016. It was eventually uncovered that the Air Ship was on Jordan’s feet, which Nike/Jordan later released in 2020.

This Instagram post is also being viewed as an confirmation of one of the most anticipated drops on the 2025 Jordan Release Dates calendar — the upcoming Air Jordan 1 Hi ’85 “Bred”. Although that information has yet to be corroborated on any official level, this image could be the first step towards a bigger marketing storyline to not only promo the sneaker in proper fashion, but to re-energize the Air Jordan 1 business as a whole.